Creating written content with humanity and heart.


Icon&co

A website refresh for long-time client Icon&co included strategic copywriting that better aligned with their brand and positioning. Icon&co is a successful boutique real estate marketing agency founded by “Forty Under 40” recipient, Crystal Hung.


We deliver elevated real estate marketing that celebrates communities and aligns with homebuyer aspirations.

Fresh Marketing
Creativity and market intelligence combined

An Affinity For Living
Life. In all its energy and contrast. Underlying every project at Icon&co is championing joy and vitality in the everyday. We collaborate with partners who are committed to making a positive, integrated impact on neighbourhoods and who build quality residences that delight homeowners.

Top of the Class
Crystal Hung, distinguished by Business in Vancouver as a “Forty Under 40,” founded Icon&co in 2014. We've grown an impressive track record—representing exceptional properties since day one and building a reputation of excellence: winning awards, creating standout campaigns, and consistently achieving top performance status.

Heritage & Legacy
Vancouver’s cityscape is ever-changing and we’re proud to bring our visionary real estate expertise to the evolution. Yet we also acknowledge the past, rooting our feet in both history and the present to ensure our contributions are respectful and sustainable.

Preserving Vancouver’s heritage is deeply meaningful to us. Currently, Crystal serves as Vice-Chair of the Vancouver Heritage Commission at City of Vancouver, campaigning the real estate industry to integrate Vancouver’s heirloom buildings and diverse cultural history into urban planning decisions.

Our elegant office attests to our reverence for threading the past with the now. Located in Vancouver’s historic Fairview House, Icon&co’s headquarters exudes sophisticated, old-world luxe in harmonious contrast with a view of downtown’s glass-tower tempo.

Our headquarters is an inspiring launchpad for imaginative ideas and pioneering sales campaigns. And unlike other agencies, we host our sales galleries in-house—it’s a rare and intimate sales experience copied by others but never quite matched.

Westmar Realty

Westmar Realty

Pixel Moments: Fundraising for Mental Health

Pixel Moments: Fundraising for Mental Health